Beyond Meat cooperate with Alibaba to further expand business in China
Beyond Meat Inc. (BYND) will land in Chinese retail stores for the first time through cooperation with Alibaba Group Holding Ltd..
The vegetable meat producer announced on Tuesday evening that it plans to start selling its Beyond Burger in 50 Freshippo restaurants in Shanghai starting this weekend. Hema Xiansheng store is Alibaba's futuristic supermarket, which aims to better integrate the physical store and online shopping experience.
Beyond Meat plans to expand the partnership later this year to provide different Kinds of Burgers in 48 other Hema Xiansheng in Beijing and Hangzhou. The product can also be purchased through the Hema Xiansheng application, and customers can arrange for delivery on demand.
This is the latest move of a different kind of meat customer in China. Prior to this, the company recently cooperated with Starbucks and Yum! Brands Inc. Yum! Pizza Hut and Taco Bell have also established a partnership. The company also signed an agreement with Sinodis, a food distributor.